In 2014 I joined Puig, a multinational luxury goods company to start the Ideation Department. Over five years I developed several publications on materials and technologies for product and retail. I also built the first in-house materials library and materials showroom.
Finally I created the IdeationLab, an in-house Fablab with a network of professionals: coders, technologist, theorists, researchers, creatives, makers, designers, photographers, and illustrators that helped to envision the future of the perfumery industry.