Cris Noguer.

Ideation lab design, 2019

Ideation lab is an accessible workshop with traditional machinery, a chemistry facility and digital manufacturing machinery. I designed it at Puig meanwhile I was leading the Innovation department. The space is organized in working areas, a presentation area and a chilling area. The entry is enlightened with an exhibition area, a curatorial work to enhance the collective imaginary of the space itself and to create a net of collaborators for marketing brands to work with, some of the most highlighted collaboration are Raw Colors, Unfold, Trinidad Contreras, Atelier Kaja Dahl, among others.